Hellllooo!!! Wasssupp guys??
Alright…It will be lame if I ask how’s summer treating you’ll. I know heat is killing and anything you put on your body it feels like an additional something. So the fabric of our garment does matter a lot, right?
Not only in context of weather but for various reasons fabric is the most important component of any garment.
No matter how beautiful the details or how well-crafted the seams are, a garment made from a flimsy, scratchy or pilling fabric is never appealing to any wardrobe.
And on the other side what happens when you hear LIVA? Yes exactly some fluidy ,flowy, soft, skin friendly fabric comes to our mind .
Liva has been a total game changer in the world of fashion. It has completely shelved the notion that fashion is suppose to be uncomfortable by making fashion not only look but also feel equally good.
On 21st April’17 , the new age fabric was proudly launched by Mr.Kumar Mangalam Birla, Chairman of Aditya Birla Group called as ‘Liva crème’
Like the name suggests the texture of the fabric is really creamy. Along with all the features present in Liva, Liva crème is further enhanced with luxury fineness and softness.
The fabric is nature based, very light, airy and breathable.
The event continued with the fashion show showcasing spring summer ’17 collections of Allen Solly, Biba , Van Huesen, Shoppers Stop and Panataloons made in Liva Crème fabric.
Renowned designers created these awesome collections namely,
Karishma Sahani Khan (Ka-Sha)
Looking at the models walking on ramp draped in the fabric actually felt like the luxurious creamy fabric was moving and flowing with them. It made the style and design of the outfit look at its most ease.
The designers loved the fabric too and shared their own experience and feeling while working with the Liva Crème .
So lets have a glimpse at the collection and what they have to say
“Liva Crème is a nature based fabric which has a great balance of fluidity and luxurious softness. The fabric is fluid and premium. Liva Crème fabric was a complete dream to work with. The whole collaboration came together really well. I got to create some great designs for Allen Solly with Liva Crème. The mirage of all three brands coming together is a dream come true and I hope you all like the collection”, said the enthusiastic Nikhil Thampi for his collection for Allen Solly with Liva Crème.
It has an effortless drape and has a unique luxurious feel. We let the fabric give a design direction to us. Liva Crème was a great starting point to the collection. The fabric blend very effortlessly with the design”, said the designer duo – Shivan and Naresh with respect to their exclusive Liva Crème collection for Van Heusen.
With Liva Crème it’s very easy to be comfortable and we believe in making clothes which are comfortable. It was really interesting collaboration and was fun to work with the team”, said Karishma Shahani Khan (Ka-Sha) who has used Liva Crème for her exclusive collection at Shoppers Stop
Show came to an end with the gorgeous brand ambassador of Liva Kangana Ranaut walking the ramp in the most luxurious soft feel golden gown made of Liva Crème fabric.
The collection is already available and has hit the market with a very good response from consumers all across Mumbai and Delhi.
I am also going to try my hands soon on it and very excited to style some looks from their collection 🙂